Aanya Kapoor

Product Designer at Pennyloom | Consumer fintech, clear interfaces and fewer unpleasant surprises

I’m a product designer at Pennyloom, a Bengaluru-based consumer fintech startup, working on everyday money journeys. Most of my work involves making fees, payment states and next steps understandable without asking people to read a small novel. I like talking to users, working closely with engineers and finding the sentence that makes a screen simpler. Away from work, I make slightly uneven pottery in Indiranagar, sketch in cafés and run long distances at a pace that leaves plenty of time for observation.

Design consumer payment and spending-summary experiences, from research and early flows through implementation. Recent work includes clearer payment-pending states, fee disclosures and accessibility improvements across transaction screens. Partner with product, engineering and customer support to understand where the interface creates avoidable uncertainty.

Worked on a household planning app, including shared lists, recurring reminders and onboarding. Conducted usability sessions, maintained interface components and collaborated with engineers on interaction details and release checks.

Product Design, Interaction Design, User Research, Usability Testing, Information Architecture, Interface Writing, Prototyping, Design Systems, Accessibility

English, Hindi

We recently revisited a payment-pending screen at Pennyloom. The original version was tidy, but people still weren't sure whether they should try again. That's quite an important thing to be unsure about when money is involved. The useful change wasn't a new illustration. It was explaining what had happened, what hadn't, and when to check back—with the same wording in the support team's replies. A good reminder that interface design sometimes means getting three teams to agree on one unremarkable sentence.

Saturday pottery continues to be a useful corrective to spending the week moving things by two pixels. At the wheel, you can do everything you did last time and still produce a bowl with a new opinion about symmetry. You have to look at what's actually there, rather than what you meant to make. I wouldn't stretch this into a grand design framework. But being a beginner at something physical has made me less impatient with the messy middle of work. Also, I now own several pen holders that began as mugs.

Spent part of this week listening to support calls before sketching a new transaction-detail flow. People rarely describe their problem using our navigation labels. They say things like “it left my account” or “I don't know if I should wait.” Writing those phrases down helped us see what the screen needed to answer first. Research doesn't always need a large presentation to change the work. This time it needed a shared document, a few uncomfortable gaps in our current flow, and an engineer asking a very good question.